What audience is The Lego Movie trying to reach?

I only ask because, after seeing it last night, I’m thinking most of it will be over the head of your average 7-year-old.

It’s a pretty subversive flick, believe it or not. Full of frenetic jokes that only elder folk such as myself will get. And it doesn’t get all Hollywood sentimental until the end, though it seems like an organic conclusion.

But what are we to make about humorous references to “illiteracy” in a fantasy-themed Legoland or a male character eyeing a female one as she’s talking and only hearing “blah, blah, blah” or someone paying $37 for “overpriced” coffee?

I’ll tell you one thing: The kids in the theater where I saw this film weren’t laughing constantly. In fact, oftentimes they were pretty subdued. And I don’t think a children’s cartoon is supposed to do that.

Unless, say, it’s Watership Down … which isn’t really for children, anyway.

So where is The Lego Movie going? Hit or miss? It’s difficult to say. It’s going to have to get that adult audience, too, if it’s going to be successful. I’m not sure children are going to want to come back to see it.

But what do I know? I didn’t think that about Bambi, either.