I think the reason Frozen was such a hit was marketing.
Ads for the animated film were all over TV. They got people to see it.
But I’m not sure why so many people liked it. I thought the script was dreadful and the songs mediocre. Plus, it was highly, highly unfunny, especially the character of the live, talking, happy-go-lucky snowman. It’s highly possible that the execrable Jar Jar Binks in Star Wars: Episode I – The Phantom Menace was a more humorous, better developed character.
OK, the computer animation was quite well done in Frozen; that was no surprise. Yet the film seemed artificial, manufactured, as if devised specifically for a certain audience and peppered with hip dialogue and silly situations. It didn’t have an organic quality, and the songs just made it worse.
I’m in the minority on this, I know. Frozen was a huge success. Yet that doesn’t necessarily equate quality, and in that light, the movie doesn’t make the cut for me.
Disney can do better than this, methinks.